The aim of development must be neither producerism not consumerism, but the satisfaction of fundamental human needs, which are not only needs of humanity.
Man is the creature who does not know what to desire, and he turns to others in order to make up his mind. We desire what others desire because we imitate their desires.
Evolutionary psychologists seem to want to unmask our noblest motives as ultimately self-interested - to show that our love for children, compassion for the unfortunate and sense of justice are just tactics in a Darwinian struggle to perpetuate our genes.
We will never deny that subsistence is a fundamental human need which must be satisfied through adequate income, nutrition, housing and work for all. But we will also insist that protection, affection, understanding, participation, leisure, creation, identity and freedom are extremely fundamental human needs as well.
Dixxit 
